The other day I was watching the T.V. and I saw a commercial for Hyundai Cars. Due to the state of our economy, Hyundai is offering an assurance policy for car buyers that has boosted their sales while other car companies are struggling.
"Hyundai is the first automaker in the U.S. to offer a vehicle return program that allows you to walk away from your loan or lease without having to worry about negative equity. It lets you return your vehicle in case of certain life-altering circumstances. That's the Hyundai assurance."
At a time like this in our economy, this PR and Marketing strategy has to be one of the best that I have ever seen for multiple reasons. First, it gives the buyer the assurance that even if the worst should happen and they lose their jobs, their credit won't get hurt and second, they don't have to worry about making payments that they can't afford. This idea is not only smart, it is one that will always be successful.
