Staker Parsons

Staker Parsons has done it again, coming up with a brand new way to support the local communities and the universities. This is a great way to promote and advertise local universities. They have teamed up with these schools and designed a logo that can be seen on cement trucks as they go by. Check this out on their website at http://www.stakerparson.com/community/index.cfm?id=17 Here are some experts from the article:

Ready-mixed Concrete Mixers

With its combined commitment to education and its community, Staker Parson Companies, launched a new program to support universities in local areas. To show its support, the company teamed with Universities across Utah and Idaho to design concrete mixer wraps that would promote each of the Universities. The concrete trucks will be seen throughout Utah and Idaho. The concrete mixers will occasionally make appearances at football games, parades and other school activities.

Rising U.S. Soccer Star

The USA soccer team has never been a power house on the world level, sure they compete and compete well, but nonetheless they have never proven themselves to world. On April 1st, 2009 the world witnessed an amazing display of sure talent when the USA took on Trinidad in a World Cup qualifying match. Jozy Altidore, a young 19-year-old soccer player put his name in the history book of USA soccer by becoming the youngest player to score a hat trick in a World Cup qualifier. He showed to the world that the USA soccer team is going to be a team to beat next year at the World Cup in South Africa. USA dominated Trinidad on both sides of the ball, out shooting, out hustling and flat out out playing Trinidad. The USA soccer team looked very sharp and was relentless in all aspects of the game. An article that I found in the NY Daily News gives a great overview of the game. Check it out at: http://www.nydailynews.com/sports/more_sports/2009/04/02/2009-04-02_jozy_altidores_three_scores_do_trick_for.html

Jozy Altidore has proven to be a play-maker and doesn't show any signs of letting up. With the experience of Landon Donavan and Frankie Hedujk, the USA soccer team should be a main player in the 2010 World Cup. Jozy Altidore did not seem like a young man in the interview that he gave to ESPN after the game. He was humble about his accomplishment and proud of his team. He gave all the credit to his team mates and not himself. That is what impressed me the most. Coming from a PR guy, Jozy is an absolute gold mine for the soccer industry in America. Now lets not go crazy just yet, but think of the potential that the marketing and PR could be on this young rising soccer star. The potential that I see could be endless. Jozy has proven to be a powerful striker on the field, but he has also overcome some pretty big obstacles. He went over seas to play in Spain and was benched for a year and then sent to a lower division club team. He has shown the world that patience is the key to success and grabbing hold of an opportunity that presents itself is a must. Altidore was not a planned starter against Trinidad but look at what he did with the opportunity that was given to him. The PR and marketing schemes that could go with overcoming the odds and taking advantage of opportunities is a great way to go, given the current state of our country. In my opinion, Altidore opened the doors, for not only himself but for a whole bunch of new PR avenues with his amazing hat trick. GO USA!!!!!!!!!

Dedicated to the Community

Staker Parsons has been around to see the ups and downs of the business and always seems to find themselves on the top of the every ones list within its realm of expertise. There are numerous reasons as to why Staker Parsons is one of the leaders of the business. Some of those reasons include; innovation, dedication and excellent customer satisfaction. Among those reasons is their dedication to the community. In a press release put out by Staker, one can see that educating the community through a program called, "Rocks Build Our World," Staker Parsons is going the extra mile for its community. The press release can be found at, http://www.stakerparson.com/community/index.cfm?id=9 you can read the release. Here are some experts from the release:

Rocks Build Our World
As a leader in the aggregates, asphalt, and ready mix concrete industry, Staker Parson Companies is committed to educating the community about the vital role aggregate resources provide in improving quality of life. For this reason, the company developed an educational program called "Rocks Build Our World." This program is designed to introduce people to the aggregates industry with the goal of helping people understand the importance of these natural resources and how they relate to each of us in our every day lives. The "Rocks Build Our World" program is custom-designed to the age of the participants and immerses them in a hands-on learning experience that has proven to be very effective.

The program can be offered at school facilities or can be hosted at one of the company's locations. The classroom visits start with some basic information on geology, mining methods and the uses of minerals in every day life. Students then enjoy a ?cookie mining? session where they remove the chocolate chips from cookies (while reclaiming their site by placing all crumbs back into a designated area). Winners of this game receive Rocks Build Our World tee shirts and other prizes. Students see a miniature aggregate operation, demonstrating the mining to material production to reclamation process. They also watch the ?Rockman? music video. The program ends with a question and answer session. Children are given activity books that highlight Rocky and Sandy, characters created for the program, as they explore the different uses of aggregates in a community.