This day in age is very different than any other time in history. Resumes and job applications are, for the most part, done online. Managers and employers want to know if we have the skills that are required to handle the work of today. Technology is at the head of all we do now. As a senior in college and a journalism student it is very important to be able to show everyone that I have the skills necessary for today. Having your own brand, meaning your own website or professional blog, can really impress a future employer. The article written by Alfred Hermida is very informing to a person in my shoes. The reasons that are presented to have your own brand are very exciting and very convincing. Listen to this,
"This is no trivial matter. Having a website that reflects your professional identity is your digital calling card. Your online presence should show who you are, your interests and background, and showcase your best professional work. Or to put it another way, your personal brand as a journalist.
In the journalism of today, the personal brand is becoming increasingly central to the prospects of a young person starting out on a life of reporting. So it is important for students at journalism school, and those starting in the fall, to develop the professional brand that will set them apart come graduation."
"Be visible online
How you go about building up your personal brand online is up to each student. For some, the best way could be starting a blog on a specific topic to develop a reputation as an expert in this area. It might be by leaving informed comments on stories of interest. Or by simply following key people in your field on Twitter."
It is a great article and I encourage you to read it.
http://www.pbs.org/mediashift/2009/08/journalism-students-need-to-develop-their-personal-brand231.html
"This is no trivial matter. Having a website that reflects your professional identity is your digital calling card. Your online presence should show who you are, your interests and background, and showcase your best professional work. Or to put it another way, your personal brand as a journalist.
In the journalism of today, the personal brand is becoming increasingly central to the prospects of a young person starting out on a life of reporting. So it is important for students at journalism school, and those starting in the fall, to develop the professional brand that will set them apart come graduation."
"Be visible online
How you go about building up your personal brand online is up to each student. For some, the best way could be starting a blog on a specific topic to develop a reputation as an expert in this area. It might be by leaving informed comments on stories of interest. Or by simply following key people in your field on Twitter."
It is a great article and I encourage you to read it.
http://www.pbs.org/mediashift/2009/08/journalism-students-need-to-develop-their-personal-brand231.html
