This is a press release that I composed while working with RelevanSi, an international online marketing company. My PR team helped host an event in correlation with an event in Argentina promoting Earth Day. Logan Utah had the unique opportunity to work hand-in-hand with RelevanSi, based in Argentina, in hosting this event. Below is the press release that I wrote for the event.
Logan, Utah to Host International Earth Day Event
Logan, UT, April 6, 2010- Everywhere you turn, people are talking about one major topic: saving the environment and preserving Mother Earth. Indeed, going green has become an international trend, but how can society, from major corporations to individuals alike, participate in creating environmental awareness? On Saturday April 24, 2010 RelevanSi, a newly launched international green marketing company, will be simultaneously hosting events in Buenos Aires, Chicago and logan to answer this very question. Logan's particular event which will be held at Merlin Olsen Park from 12 p.m. until dusk, aims to provide the local community with the tools they need to contribute to spread the green movement.
"In today's economy and everyday life, both people and businesses are looking to find eco-friendly alternatives to accomplish tasks or generate products," stated Michelle Swenson, co-founder of RelevanSi. "Our event plans to entertain, inform and above all else, educate business owners, consumers and even interested individuals with ways they can contribute to the change that today's environment desperately needs," Swenson continued.
The Logan event will have local businesses showcasing the ideas, products and services that are currently being used in the green movement. These businesses will highlight the advantages of being eco-friendly, according to Swenson.
The mission of the event is to raise awareness about green issues and all proceeds will go towards RelevanSi's upcoming non-profit video blog, which will elevate awareness and promote education through original documentaries concerning environmental issues in Argentina and ultimately throughout the world. "The goal of the video blog is to generate participation of international specialists in videos and forum discussions which show the work of sustainable companies worldwide," said Pablo Carrega, RelevanSi's co-founder and CEO. The funds will finance the equipment for video filming production, the establishment of a forum for educational exchange, and the creation of tutorials on how to easily adopt a greener lifestyle. Finally, the money raised will travel to undereducated Argentine provinces to promote environmental awareness, spreading educational videos and green methodologies.
In conjunction with these events that will be taking place in both Argentina and Chicago, RelevanSi's Logan event will offer the community the unique opportunity to learn how to change current trends and how to start going green, implementing ideas that have been generated from around the globe.
