Utah State University has a very well crafted campaign called "Discover." It covers a very wide range of audiences and demographics, everything from future students to alumni. It is not only a campaign for seniors in high school, but for anybody who wants to apply to USU. "Discover" informs the public of what they can become and shows them that anything is possible. I for one think that this marketing and PR tool is very effective and will produce great results in the number of applicants and the number of enrollment.
