RIVALRY

RIVALRY. This is a strong word. This word has defined seasons, made unknown players become known and even the so called "underdogs" show their fearsome bite. Rivalries have the potential to be called the game of the season, iconic and even legendary. These are the games that people look back on and say, "I remember where I was that day." These are the games that grandparents tell their grand kids about.

On Saturday November 27, 2010 a rivalry continued. This rivalry divides the state of Utah. It separates families for this one after noon. It even goes as far as creating anger within a religion that accounts for over half the population of Utah. The University of Utah has been ranked since week two of the 2010 college football season and BYU has struggled this season to become a powerhouse in the Mountain West Conference. These two statistics meant nothing that Saturday with below freezing temperatures and snow covered bleachers. In a rivalry game, for some unknown reason, records go out the window, hatred takes over and teams collide on an even playing field. The game between Utah and BYU in 2010 certainly lived up to all the hype that a rivalry game is supposed to have.

Utah, normally a high scoring team was shutout for three quarters of the game. BYU was averaging over 160 yards rushing before this game. Utah held them under 75 yards on the ground. BYU threw the ball without skipping a beat in the first three quarters. Unfortunately there are four quarters in a football game. On Utah's first play of the fourth quarter Utah kicked a field goal to score their first points. From that point on it was all Utah. Fumbles, blown punts and even a controversial call went in favor of Utah. Utah fans were screaming vulgarities for three straight quarters and in the fourth quarter as the temperature dropped and the winds blew in the stadium the vulgarities blew out and the uproars began.

Utah scored 17 points in the fourth quarter and BYU was held to only a field goal. After14 minutes and 58 seconds and a blown timeout by Utah, BYU was lined up to kick the winning field goal. The crowd grew louder as the ball was about to be snapped. The snap was good, the hold was good and the kick got off. All this happened within a split second. Simultaneously around the right side of the BYU offensive line, an unblocked Utah player, number 27 (Burton) darted towards the ball. As he was diving towards the ball I wonder if Burton realized that his name was about to be etched into history? Did he know that on his final game, a rivalry game between two teams that hate each other, he was about to become a legend? The ball is blocked and the stadium erupted. UTAH WINS! Fans stormed the field, hoisted players up onto their shoulders and shed tears of joy.

Yes rivalry games bring out the best of both teams. They create memories and leave us with lasting impressions for fans of both sides. This past game proved that even in the bitterest of climates one team can dig deeper than they thought possible and do something amazing. At least for this year, Utah will hold with them for the next 365 days the one thing that means most, bragging rights. I was proud to be at that game and will never forget the explosion of cheers that occurred when the field goal was blocked. Just as Montana to Clark is known as the "Catch," this play will be known as the "BLOCK." GO UTES!!!!!!!

RelevanSi Coverage

Following the press release that I wrote and the event that my PR team helped host in April 2010 for Earth Day, RelevanSi's website posted a great article about the event. Please check it out at http://http//relevansi.com/blog/earth-day-in-logan-utah-2010/

Cody Littlewood was a great Representative of RelevanSi. It was because of all his hard work that the event was such a success. The picture to the right is of my team at the event, just so you aren't confused.

Press Release for RelevanSi

This is a press release that I composed while working with RelevanSi, an international online marketing company. My PR team helped host an event in correlation with an event in Argentina promoting Earth Day. Logan Utah had the unique opportunity to work hand-in-hand with RelevanSi, based in Argentina, in hosting this event. Below is the press release that I wrote for the event.

Logan, Utah to Host International Earth Day Event

Logan, UT, April 6, 2010- Everywhere you turn, people are talking about one major topic: saving the environment and preserving Mother Earth. Indeed, going green has become an international trend, but how can society, from major corporations to individuals alike, participate in creating environmental awareness? On Saturday April 24, 2010 RelevanSi, a newly launched international green marketing company, will be simultaneously hosting events in Buenos Aires, Chicago and logan to answer this very question. Logan's particular event which will be held at Merlin Olsen Park from 12 p.m. until dusk, aims to provide the local community with the tools they need to contribute to spread the green movement.

"In today's economy and everyday life, both people and businesses are looking to find eco-friendly alternatives to accomplish tasks or generate products," stated Michelle Swenson, co-founder of RelevanSi. "Our event plans to entertain, inform and above all else, educate business owners, consumers and even interested individuals with ways they can contribute to the change that today's environment desperately needs," Swenson continued.

The Logan event will have local businesses showcasing the ideas, products and services that are currently being used in the green movement. These businesses will highlight the advantages of being eco-friendly, according to Swenson.

The mission of the event is to raise awareness about green issues and all proceeds will go towards RelevanSi's upcoming non-profit video blog, which will elevate awareness and promote education through original documentaries concerning environmental issues in Argentina and ultimately throughout the world. "The goal of the video blog is to generate participation of international specialists in videos and forum discussions which show the work of sustainable companies worldwide," said Pablo Carrega, RelevanSi's co-founder and CEO. The funds will finance the equipment for video filming production, the establishment of a forum for educational exchange, and the creation of tutorials on how to easily adopt a greener lifestyle. Finally, the money raised will travel to undereducated Argentine provinces to promote environmental awareness, spreading educational videos and green methodologies.

In conjunction with these events that will be taking place in both Argentina and Chicago, RelevanSi's Logan event will offer the community the unique opportunity to learn how to change current trends and how to start going green, implementing ideas that have been generated from around the globe.